October is Breast Cancer Month
In case you didn't know, October is Breast Cancer Awareness Month (BCAM). This annual, international health campaign is organized by major breast cancer charities every October with the goal to raise awareness of the disease and to raise funds for research into the prevention, cause, treatment, diagnosis and cure of breast cancer.
The American Cancer Society was the first to coin the term "Breast Cancer Month" (NBCAM) back in 1985 with the aim of promoting mammography to try to catch cancer in the early stages and fight its rapid spread. Today, breast cancer month is not only a great time to take part in activities around Alberta and North America, but it's also a good time for those effected by breast cancer to find information and guidance. Of course another major goal of the month is to let people know that breast cancer research needs more funding and that there are far too many people affected by it today.
At Alberta Lift, we knew that this was the perfect job for our beautiful Pink Lift. The whole focus was to bring Breast Cancer Awareness for the month of October. By companies allowing us to place the Pink Boom on their properties for a short period of time, we were able to remind people of this important month.
We're very happy to have been able to place the lift in so many places around Calgary including:
- Best Western Plus Hotel (209 – 41 Street South, Lethbridge, AB)
- Holiday Inn Lethbridge (2375 Mayor Magrath Drive South, Lethbridge, AB)
- Holiday Bowl (2825 – 2 Ave South, Lethbridge, AB)
- Gregg’s Distributors (4005 – 5 Ave North, Lethbridge, AB)
- Lethbridge Lodge & Conference Centre (320 – Scenic Drive South, Lethbridge, AB)
The next place the Pink Boom will be sent to is Benchmark Glass & Mirror LTD at 2801 – 2 Ave North, Lethbridge, where they hold an annual BBQ for cancer awareness month. This event is covered by a Local Radio Station. Make sure to follow Alberta Lift on Facebook to see photos of the Pink Lift in action at Benchmark Glass & Mirror.
We're also very proud to say that our Pink Lift has been able to raise $15,000 so far. Breast cancer is a cause that's very close to our hearts and we're excited to continue this charity project and to help increase the funds needed for the research of the disease. Even in this difficult time in Alberta's economy, we've pledged to continue to raise money for this, and many charities in the community and we have no intention of stopping.
We'd like to personally thank all of the generous businesses around Calgary and Lethbridge that allowed us to park our Pink Lift to help spread the word. While we still have a way to go before we reach our fundraising goal, we have made great strides towards that finish line and we hope that our efforts, and the efforts of all of the companies in Alberta and around the world during October's Breast Cancer Month 2016 help the cause as well.
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